To have a successful PPC campaign you will need to track your adverts and build statistics. This is the only real way to understand what keywords are working – both in terms of bringing traffic to your site and the ones that actually convert sales. There are some different ways of doing this.
Your pay per click engine tracking system will help you to decide the value of a keyword to you. Something like this will take the guesswork out of what you are doing and ensure you make the money intended.
Software that allows you to track sales conversions can be of particular value. A sales conversion just means that the click resulted in an actual sale from your website. At the end of the day, you really need to know exactly how much a keyword is making for you, so you can adjust your bidding for words.
Website statistics are another good way of measuring the traffic to your site. Using website statistics, you can look at things like repeat visitors and the duration of time they spend at your site. This will help you to monitor your PPC campaign as you do the same for your website.
A landing page is an important part of your sales strategy. By attaching a landing page to your PPC campaign you will be able to clearly see what sorts of sales conversions you are getting. You can even go so far as to attach a different landing page to different campaigns. This sort of tactic does increase the amount of time you need to spend on the campaign, but will give you extra returns.
Management tools like Microsoft Excel, Lotus and even Google Documents provide excellent spread sheets for you to track your campaign. You can use a spread sheet to record important information like traffic and relevant dates. Conversions and the cost of the campaign can also be recorded for later perusal.
Google Adwords is another very useful tool to assist your pay per click campaign. Google Adwords is very much a one-stop-shop for all your PPC needs. Tools, as well as tutorials to help guide you, will all give you powerful assistance for your pay per click business venture. Google Adwords even has staff who can offer you with PPC management.
If you don’t have the time or skills needed to track and manage your PPC campaign, you might want to consider a service that does it for you. Services like this are easily found using Google search or a similar search engine.
Tuesday, April 28, 2009
Checking the Progress of Your PPC Ads
The idea of PPC advertising is to use other websites to attract people to yours. However, there isn’t much point in paying for just traffic when your strategy was to sell a product or service. You need those PPC ads to convert sales.
Ad construction is very simple and has three parts to it; a headline, the ad body and then the call for action. The headline is very important and should really grab the attention of the reader and then compel them to read more. The body of the ad needs to explain the benefit of the product or service. The last component of the ad is the call for action.
Many people split test their ad. Split testing is the process setting up different ads for the same product or service. The two different ads lead to different landing pages so they can be reviewed and compared. You can compare traffic rates and conversion rates, too.
Tweaks can be applied to the ad for optimum performance figures. It’s not unusual for people to spend a lot of time tinkering and adjusting ads for the life of that campaign, but only ever tinkering with the ad that performs weakest so as not to risk changing something that already works well.
Google Adwords allows for the use of affiliate programs with PPC, a benefit many others that do not. Either way, your keyword is central to your ad, and subsequently your business.
When you design your ad, don’t just try to bring traffic to your website, unless that’s your intention. If you’re using PPC to generate sales from your website then your ad should be targeted to do so. This can sometimes be easier said than done, but by putting some thought into what you are doing you should be able to get the results you want.
Google Adwords has a lot of helpful tools that will help in the design and construction of your advertisement. Along the way you’ll find a lot of very helpful tutorials and tools to help you. You need to always be on the lookout for new ideas and changes in trends that will affect your ad.
Managing a PPC campaign means keeping a close eye on all of the goings on involved and poking through lots of statistics. The perfect ad is the Holy Grail for many people and they spend a lot of time trying to achieve perfection for the ad campaign.
Ad construction is very simple and has three parts to it; a headline, the ad body and then the call for action. The headline is very important and should really grab the attention of the reader and then compel them to read more. The body of the ad needs to explain the benefit of the product or service. The last component of the ad is the call for action.
Many people split test their ad. Split testing is the process setting up different ads for the same product or service. The two different ads lead to different landing pages so they can be reviewed and compared. You can compare traffic rates and conversion rates, too.
Tweaks can be applied to the ad for optimum performance figures. It’s not unusual for people to spend a lot of time tinkering and adjusting ads for the life of that campaign, but only ever tinkering with the ad that performs weakest so as not to risk changing something that already works well.
Google Adwords allows for the use of affiliate programs with PPC, a benefit many others that do not. Either way, your keyword is central to your ad, and subsequently your business.
When you design your ad, don’t just try to bring traffic to your website, unless that’s your intention. If you’re using PPC to generate sales from your website then your ad should be targeted to do so. This can sometimes be easier said than done, but by putting some thought into what you are doing you should be able to get the results you want.
Google Adwords has a lot of helpful tools that will help in the design and construction of your advertisement. Along the way you’ll find a lot of very helpful tutorials and tools to help you. You need to always be on the lookout for new ideas and changes in trends that will affect your ad.
Managing a PPC campaign means keeping a close eye on all of the goings on involved and poking through lots of statistics. The perfect ad is the Holy Grail for many people and they spend a lot of time trying to achieve perfection for the ad campaign.
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